Dayrize, a leading provider of sustainability intelligence, is proud to announce its strategic partnership with Pure Table Top, a B2B supplier of high-quality tableware. This collaboration aims to transform how businesses approach sustainability by providing deeper insights into the environmental and social impact of their products, enabling more informed product ranging, design and manufacturing decisions.
A New Era of Sustainable Homeware
Pure Table Top will use the Dayrize platform to measure product-level footprints and analyze material choices, including the absolute impact metrics of land used, water depleted and carbon emitted throughout the production and transportation of each product. Integrating Dayrize’s sustainability data will enable them to make informed designs to reduce the environmental impact of their products while maintaining high-quality standards.
“We’re excited to partner with Pure Table Top, a company that shares our commitment to making sustainability accessible and actionable,” says Austin Simms, CEO of Dayrize. “By embedding our impact scoring technology into their process, we’re setting a new standard in sustainable design and manufacturing.”
Austin Simms
CEO
Dayrize
Understanding Impact Before Production
Pure Table Top’s approach is built on transparency and responsibility. With Dayrize’s product-level footprint data and material analysis, they will be able to measure and model the environmental and social impact of their design and manufacturing choices before the product has gone to production.
Driving the Future of Lower-Impact Design
Both Dayrize and Pure Table Top are committed to leading the way in sustainable homeware production. Through Dayrize’s cradle-to-gate assessments, Pure Table Top will gain a deeper understanding of material choices, driving future changes in sustainable design. This partnership not only underscores their shared dedication to reducing negative environmental and social impact but also sets the stage for future innovations in product sustainability and supply chain transparency.
“Working within a carbon intensive supply chain we are focusing on where we think we can make the biggest impact, within a realistic timeframe. We are working on engagement and transparency across our supply chain to educate what’s behind our products. We are working to better understand our impact through our ongoing partnership with Dayrize, who are helping to measure the impact at product level and across the total business. This we believe will make it easier for us all to understand how we can reduce our socio-environmental impact, with compelling and fact-based data.”
Tanith Sellicks
Managing Director
Pure Table Top
About Dayrize
Dayrize is a leading provider of advanced sustainability software solutions, enabling businesses to measure, manage and communicate the environmental and social impact of their products. Using a powerful blend of big data, science and cutting-edge AI technology, Dayrize offers detailed and accurate impact assessments that cover the lifecycle of a product. These metrics, including both relative and absolute impact assessments across 5 dimensions of sustainability, enable consumer goods brands and retailers to make informed decisions to lower the impact of their product ranges.
About Pure Table Top
Established in 2014, Pure Table Top is a UK-based tableware supplier with a passion for creating consciously made tableware that balances aesthetic appeal with quality craftsmanship. Founded by Tanith Sellicks, who transitioned from a career in retail buying, Pure Table Top addresses the market’s need for high-quality, responsibly produced homeware. By prioritising ethical production and eco-friendly materials, Pure is committed to transparency and traceability across every touchpoint of their supply chain.
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